Everest Chhole Masala

Everest is India's leading brand of spices, known for its extensive range of pure and blended spice products. The product shown, Chhole Masala, is a specific spice blend tailored for making chickpea curry, a staple in North Indian cuisine.

The brand was founded in 1966 by Vadilal Shah and has since grown into a household name with a significant global presence, exporting to over 58 countries. The manufacturing remains rooted in India, with state-of-the-art facilities located primarily in Mumbai and Gujarat to ensure authenticity and quality control of the traditional recipes.

Everest is owned by S.Narendra Kumar & Co., which remains a family-driven enterprise. The company has maintained its market leadership by focusing on the 'purity and freshness' of its ingredients, which is a key selling point for South Asian spices globally. Labels on the packaging often indicate local distributors or retail chains abroad, such as the Dilli Wala sticker seen here, which refers to a global food distributor or outlet based in Portugal.