Doina Clasic nutritive milk

Doina is one of the most iconic Romanian beauty brands, with a history spanning over five decades. Known primarily for its versatile 'lapte nutritiv' (nutritive milk), the brand has become a staple in Romanian households for both skincare and makeup removal. It is celebrated for its traditional formula enriched with vitamins A and F, maintaining a strong market presence through its affordability and heritage.

Today, the brand is owned and manufactured by Farmec, the largest cosmetics manufacturer in Romania based in Cluj-Napoca. Farmec has successfully modernized the brand while preserving its 'Clasic' identity, expanding the line to include various specialized skincare products. As of 2024 and looking toward the future, the company remains under Romanian private ownership, continuing its legacy as a symbol of local manufacturing excellence.