Chio Chips Salted

Chio is a prominent European snack brand known primarily for its potato chips and savory snacks. The brand was originally created in Germany in 1962 by the von Opel family, specifically Carlo von Opel, who derived the name 'Chio' from the initials of his family members (Carlo, Heinz, and Irmgard von Opel).

Manufacturing takes place across several European countries to serve regional markets, with major production facilities located in Germany, Poland, Romania, and Hungary. The product in the image features bilingual labeling ('Sare / Salt'), which is typical for the Romanian and Southeast European markets where Chio maintains a strong presence.

Today, Chio is a flagship brand of the Intersnack Group, a massive German-based multinational that specializes in savory snacks. Intersnack has grown significantly through acquisitions and organic growth, becoming one of the largest snack producers in the world by the mid-2020s, with various local subsidiaries managing distribution and marketing within specific territories.