Extra Chewing Gum Xylitol

Extra is a popular brand of sugar-free chewing gum launched by the Wrigley Company in 1984. It was the first sugar-free gum brand offered by Wrigley and quickly became a global leader in the confectionery market.

Wrigley was originally headquartered in the United States. In 2008, the company was acquired by Mars, Incorporated, a massive American multinational corporation known for its chocolate, pet food, and various food products. Today, Extra is managed under the Mars Wrigley segment.

While the brand originated in the US, it is manufactured in various facilities worldwide to serve different regions. The packaging shown features contact information for Mars Norge (Norway) and Mars Sverige (Sweden), indicating this specific unit is intended for the Scandinavian market. The ultimate ownership remains with the Mars family through Mars, Incorporated, headquartered in McLean, Virginia.