Clever Light Energy Drink

Clever is one of the most prominent private label brands in Austria, offering a wide array of products ranging from household staples to specialized beverages like this Light Energy Drink. The brand was established to provide a cost-effective alternative to name-brand goods without compromising on standard quality requirements.

The product pictured is the 'Light' version of their energy drink, which is typically formulated with taurine and caffeine while minimizing sugar content. As a private label, production is usually outsourced to regional beverage manufacturers in Austria to ensure fresh supply and lower logistics costs.

Clever is exclusively owned and managed by REWE Group, one of the leading retail and tourism conglomerates in Europe. Within Austria, it is primarily distributed through REWE's local subsidiaries, notably the BILLA supermarket chain, making it a staple 'store brand' for Austrian consumers.