Uncle Tobys Chewy Choc Chip Muesli Bars

Uncle Tobys is a quintessential Australian brand that has been a staple in household pantries for over a century. Founded in 1893 by brothers Leonard and George Parsons in Wahgunyah, Victoria, the brand was built on the heritage of Victorian-grown oats. To this day, the brand maintains its commitment to local sourcing, with the 'Aussie Oats' used in these chewy choc chip bars grown and processed in Australia.

While Uncle Tobys was originally an independent Australian company, it has undergone several ownership changes in its long history. It was acquired by Goodman Fielder in the late 20th century before being purchased by the global food and beverage giant Nestlé in 2006. Since then, it has operated as one of the primary brands under the Nestlé Australia umbrella. Despite being part of a Swiss multinational corporation, the brand retains its manufacturing base in Wahgunyah, Victoria, where many of its signature oat-based products are still produced using local ingredients.