Made O'Meter
Discover where a brand or product originates
Boroline is an iconic Indian brand synonymous with skin health and healing. Known for its tagline "The Elephant Brand," it has been a staple in Indian households for nearly a century. The product is an antiseptic cream formulated with boric acid, zinc oxide, and anhydrous lanolin, designed to treat cuts, cracked skin, and general dry skin conditions.
Originally launched in 1929 by Gourmohon Dutta, the brand was established as a symbol of Swadeshi (indigenous) pride during the Indian independence movement. It offered an Indian-made alternative to imported British pharmaceuticals. Today, the brand remains remarkably consistent in its formula and packaging, maintaining a loyal customer base across generations and continuing its legacy as a trusted heritage brand in the personal care sector.
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