SharkNinja home appliances

SharkNinja is a global innovator in housewares and small household appliances, operating under two primary brands: Shark and Ninja. The company was originally founded in Montreal, Canada, by Mark Rosenzweig and evolved from Euro-Pro Operating LLC. Today, the brand is known for its high-performance vacuum cleaners, air purifiers, multi-cookers, and hair styling tools.

Manufacturing for SharkNinja products is primarily concentrated in China and Vietnam to leverage large-scale production efficiencies. While the brand maintains a strong executive and design presence in the United States, its supply chain is global. In 2023, SharkNinja, Inc. became a publicly traded company on the New York Stock Exchange after spinning off from JS Global Lifestyle Co., Ltd., which remains a significant stakeholder. The company continues to dominate the small kitchen and floor care markets through constant product iteration and aggressive marketing.