Bertie Beetle

Bertie Beetle is a beloved small chocolate bar shaped like a beetle, containing pieces of honeycomb. It was originally created by Hoadley's Chocolates in Australia during the early 1960s as a clever way to utilize the leftover honeycomb pieces from the production of Violet Crumble bars. Since its inception, Bertie Beetle has become a cultural icon in Australia, particularly famous for its presence in showbags at agricultural shows and carnivals across the country.

The brand has undergone several changes in ownership, moving from Hoadley's to Rowntree's, and eventually to the global food giant Nestlé. Today, Bertie Beetle is produced in Australia and remains primarily available in showbags or through specific online retailers, maintaining its status as a nostalgic favorite. The ultimate ownership lies with Nestlé, ensuring the brand's continued legacy in the Australian confectionery market.