Made O'Meter
Discover where a brand or product originates
nudie is a prominent Australian beverage brand founded in 2003 by Tim Pethick. Known for its 'nothing but' philosophy, the company gained popularity by producing juices made from 100% real fruit with no added sugar, preservatives, or concentrates. The brand quickly became a staple in the Australian health food and beverage market, recognized by its distinctive lowercase branding and character-driven marketing.
In 2015, the brand was acquired by Monde Nissin, a snacks and beverages giant based in the Philippines. Despite the change in international ownership, nudie maintains its Australian roots through local production. Most of its juice products, including the orange juice shown, are manufactured in Australia utilizing fruit sourced primarily from Australian farmers, supporting the local agricultural industry while operating as a subsidiary of its global parent company.
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