Lenthéric Gravity Deodorant

Lenthéric is a historic fragrance house with a heritage dating back to 1885, when it was founded by Guillaume Lenthéric in Paris. Originally starting as a millinery and later a salon in Rue Saint-Honoré, the brand became synonymous with luxury perfumes and personal care products. Over the decades, the brand expanded globally, particularly establishing a strong presence in the United Kingdom and South Africa.

The Gravity range is one of Lenthéric's most successful men's lines, known for its distinctive blue packaging and masculine scent profiles. While the packaging often highlights 'London' and 'Paris' as a nod to its cosmopolitan roots and original founding locations, most modern Lenthéric products found in regional markets like Southern Africa are manufactured locally under license.

Currently, the brand is owned by the Indigo Brands division of Avi Limited, a major South African consumer goods company. Although the brand began in France, its ultimate ownership and strategic operations are now centered in South Africa, where it maintains a leading position in the mass-market fragrance and personal care category.