Kellogg's Pop-Tarts

Pop-Tarts are a renowned brand of toaster pastries that were first introduced by the Kellogg Company in 1964. Originally created in Michigan, United States, the brand was developed as a shelf-stable breakfast solution to compete with similar innovations in the snack industry at the time. The product quickly became a cultural staple, expanding from its original four flavors into dozens of varieties including frosted, fruit-filled, and chocolate based options.

Today, the brand is owned by Kellanova, a company formed following the corporate restructuring of Kellogg Company in 2023. While the brand has deep American roots, it is distributed globally. Manufacturing primarily takes place in the United States, notably in facilities located in Michigan and Tennessee, though production can occur in other international facilities to meet regional demand. Kellanova continues to manage the brand's expansive portfolio under its global snacking division, maintaining its headquarters in Chicago, Illinois.