Made O'Meter
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Earthwise is a pioneering environmental brand founded in New Zealand in 1967. Originally starting as a small family-run business in the Waikato region, Earthwise was built on the philosophy which prioritized plant-based ingredients and biodegradable formulations long before 'eco-friendly' became a mainstream consumer trend.
Today, the brand is a significant player in the Australasian market, focusing on sustainable home and personal care products. Manufacturing predominantly takes place in New Zealand, where the company maintains its research and development facilities. The brand is currently owned by the Earthwise Group Limited, which remains headquartered in New Zealand, ensuring the brand stays true to its heritage of natural cleaning solutions.
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