elmiplant

elmiplant is a prominent skincare brand with deep roots in Romania, where it was established in 1992 by the Cretu family under the company Elmi Prodfarm. The brand gained significant popularity for its focus on natural ingredients and botanical extracts, becoming a household name for facial and body care in the Eastern European market.

In 2007, the brand was acquired by Sarantis Group, a major Greek multinational consumer products company. This acquisition allowed the brand to expand its product range and distribution across several European territories. While its heritage remains firmly Romanian, manufacturing processes and logistics are now integrated into the broader supply chain of its parent company.

Today, elmiplant operates as a core brand under the Sarantis portfolio. Its products are formulated to meet modern cosmetic standards while maintaining the brand's original philosophy of utilizing nature's power. The brand is managed from Athens, Greece, where Sarantis Group is headquartered, and it continues to be a market leader in the mass-market skincare segment.