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Woolworths Crunchy Peanut Butter is a private-label product offered by Woolworths Supermarkets in Australia. This specific range is designed to provide a budget-friendly pantry staple for Australian households, featuring a no-nonsense recipe without artificial colours, flavours, or preservatives.
While the brand is an iconic Australian retail identity, the manufacturing of this particular peanut butter product is typically outsourced to China. This allows the company to maintain a low price point for its 'Everyday' or core food range. The product is imported and distributed exclusively through the Woolworths Group network.
Ownership of the brand resides with Woolworths Group Limited, one of the largest retail companies in Australia and New Zealand. Headquartered in Bella Vista, New South Wales, the company continues to manage its private labels integrated within its supply chain and retail outlets.
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