Gruvi Sorbet and Gelato Bars

Brand Heritage and Concept

Gruvi is a premium line of frozen dessert bars known for their multi-textured experience, combining smooth gelato or sorbet with crunchy coatings and inclusions. The brand was developed to offer a sophisticated snacking experience that emphasizes authentic Italian craftsmanship and high-quality ingredients.

Manufacturing and Sourcing

Gruvi products are authentically crafted and manufactured in Italy. This location is central to the brand's identity, as it leverages traditional Italian techniques for creating gelato and sorbet. The manufacturing process focuses on preserving the creamy texture and intense flavors associated with classic European confectionery.

Ownership and Global Presence

Gruvi is a brand under Sammontana Italia, a historic Italian company founded in Empoli. As of 2024 and moving into 2025, Sammontana joined forces with Investindustrial and the Bagnoli family through a joint venture that also includes Forno d'Asolo. This strategic partnership aims to expand the footprint of Italian frozen excellence globally, maintaining Sammontana as the driving force behind the brand's innovation and distribution.