Oriflame Cosmetics

Oriflame is a leading social selling beauty brand with a rich history originating in Sweden. Founded in 1967 by brothers Jonas and Robert af Jochnick, the company was built on the philosophy of offering high-quality beauty products inspired by Swedish nature and accessible through a direct-to-consumer model. Over several decades, the brand has transformed from a small startup into a global powerhouse in the personal care industry.

The brand's manufacturing footprint is strategically spread across several global locations to serve its vast network of independent consultants. Key production facilities are located in Poland and Russia, with additional centers in India and China to support local markets. While the brand maintains its Swedish identity and research centers in Stockholm and Dublin, its ownership transitioned to a private structure when the af Jochnick family took the company private to focus on long-term sustainability and growth strategies beyond 2026.