Zewa Sensitive Moist Toilet Paper

Zewa is a prominent European brand specializing in high-quality tissue and hygiene products. The brand name is an acronym for Zellstoff-Waldhof, the German company where it was originally founded in 1960. Over several decades, Zewa has become a household staple across Central and Eastern Europe, known for its innovation in toilet paper and facial tissues. The manufacturing process for Zewa products is distributed across multiple strategic locations in Europe, including major production hubs in countries like Germany, Austria, and Romania, to ensure efficient supply across the region.

The ownership history of Zewa is notable for its transition from German industrial roots to Swedish corporate leadership. In 1995, the Swedish group SCA (Svenska Cellulosa Aktiebolaget) acquired the brand. Following a corporate restructuring in 2017, SCA spun off its hygiene and health operations into a new, independent global company called Essity. Today, Essity remains the ultimate owner of Zewa, managing it as one of its leading consumer tissue brands. The company is headquartered in Stockholm, Sweden, and continues to focus on sustainable manufacturing, such as the introduction of the flushable moist toilet paper shown in the image.