Uncle Ben's (now Ben's Original) Rice

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand of parboiled rice and other related food products. The brand's history dates back to the early 1940s when it revolutionized the rice industry with a process for parboiling rice that preserved more nutrients and shortened cooking times. In 2020, the brand underwent a significant rebranding to Ben's Original to address racial stereotypes associated with its previous name and imagery.

The products are manufactured in various locations worldwide to serve different regional markets. Major production facilities are located in the United States (notably in Greenville, Mississippi), the United Kingdom, and various parts of Europe. This decentralized manufacturing strategy ensures freshness and reduces logistics costs across its vast international distribution network.

Today, Ben's Original is a cornerstone brand of Mars, Incorporated, a giant American multinational manufacturer. Mars has owned the brand for decades, managing it under its Mars Food & Nutrition segment. The company remains privately held by the Mars family, maintaining its headquarters in McLean, Virginia. This ownership structure provides the brand with extensive resources for global marketing, sustainable sourcing, and product innovation.