Minerva Sardines in Tomato Sauce

Minerva is a premier Portuguese brand of canned fish, renowned for its 'Qualidade Superior' (superior quality). Established in 1942, the brand is the flagship of the cannery A Poveira, which was founded in 1938 in Póvoa de Varzim, a traditional fishing town on Portugal's Atlantic coast. The name and logo pay homage to the Roman goddess Minerva, representing excellence, wisdom, and artisanal craft.

The product is manufactured in Portugal using traditional methods. This involves using fresh fish caught daily, which is then prepared by hand and pre-cooked in steam before being canned. This artisanal approach, combined with the use of high-quality ingredients like local tomato sauce or olive oil, has maintained Minerva's reputation as a gourmet staple in the world of conservas.

Since 2019, the brand has been under the ultimate ownership of the Spanish group Frinsa del Noroeste, which acquired a controlling 50% stake in A Poveira. This partnership has allowed the brand to expand its international footprint while retaining its traditional Portuguese production roots and commitment to sustainable fishing practices.