madeometer

Made O'Meter

Discover where a brand or product originates

Bumbu Rum

ownerSovereign Brands / Pernod Ricard (United States / France)
originUnited States
manufacturedBarbados

Bumbu is a premium rum brand that draws its inspiration from traditional West Indian recipes used by sailors in the 16th and 17th centuries. The flagship Bumbu Original is crafted at a historic Barbadian distillery founded in 1893, which utilizes traditional continuous column stills. The water used in production is naturally filtered through the coral limestone of Barbados, contributing to its unique profile.

The brand was developed by Sovereign Brands, an innovative company known for creating high-end spirit labels. While the rum itself is a product of Barbados (with the 'The Craft' expression produced in Panama), the brand's creative and commercial direction is managed by the Berish family. Bumbu has gained significant global popularity through high-profile partnerships and a signature heavy glass bottle design adorned with a tarnished metal 'X'.

disclaimer

poweredBy