Kellogg's Zucaritas cereal

Zucaritas is a iconic brand of sugar-frosted corn flakes originally introduced by the Kellogg Company. While known globally as Frosted Flakes, the Zucaritas branding is specifically tailored for the Latin American market, featuring the famous mascot Tony the Tiger. The product was first launched in the United States in 1952 as Sugar Frosted Flakes before expanding internationally.

Today, the brand is owned and managed by Kellogg Company (now known as Kellanova for its snack and international cereal divisions). Manufacturing takes place in numerous facilities worldwide to serve regional markets, with major production hubs in countries like Mexico, Colombia, and Argentina for the Latin American region. The brand remains a staple in the breakfast cereal category, maintaining its position through consistent branding and global supply chain operations overseen from its headquarters in the United States.