Salling Kakaodrik

Salling Kakaodrik is a private label instant cocoa powder product sold primarily in Denmark. The brand 'Salling' is a core private label of the Salling Group, one of Denmark's largest retail corporations. Originally established as a department store in Aarhus by Ferdinand Salling, the brand has evolved into a comprehensive range of quality food and household products.

Today, the brand is owned by Salling Group A/S, which is entirely owned by the Salling Foundations. This unique ownership structure ensures that a significant portion of the profits is reinvested into Danish society through various cultural and charitable donations. While the brand is quintessentially Danish, the actual production of such dry cocoa mixes often involves raw materials and manufacturing facilities across various European countries to ensure consistent supply and distribution across their retail chains like Bilka and Føtex.