Alterna Caviar Anti-Aging Shampoo

Alterna Haircare, a pioneer in the luxury haircare segment, was established in 1997 with a focus on high-performance formulas utilizing clinical ingredients. Its signature Caviar Anti-Aging line became a global standard for premium hair rejuvenation, leveraging extracts from responsibly farmed sturgeon. The brand emphasizes the exclusion of harsh chemicals like sulfates and parabens, positioning itself as a leader in clean but professional-grade beauty.

Originally an American brand, Alterna was acquired by the consumer goods giant Henkel in late 2014. This acquisition allowed the brand to expand its distribution significantly across international markets while keeping its core research and development largely centered in the United States. Today, the products are manufactured primarily in the USA to maintain strict quality control over their proprietary complex formulas.

The brand is currently owned by Henkel, a German multinational corporation headquartered in Düsseldorf. Under Henkel's Beauty Care professional division, Alterna continues to operate as a premium label alongside other historical salon brands. The company focuses on sustainable sourcing of its caviar extract and continuous innovation in anti-aging science for hair health.