Next

Next is a well-established brand in the personal hygiene sector, primarily known for its range of sanitary pads and feminine care products. The brand was developed to provide high-quality, absorbent hygiene solutions catering to global health and wellness standards. It has a significant presence in markets across North Africa and the Middle East, positioning itself as a reliable choice for everyday personal care.

The brand originated from the expertise of the Hayat group, a Turkish multinational company. Since its inception, Next has benefited from Hayat's extensive research and development in the non-woven textile and cellulose industries. This background allows the brand to maintain a competitive edge in product design and material safety.

Currently, Next is owned and managed by Hayat Holding, headquartered in Istanbul, Turkey. Manufacturing takes place in several strategic locations globally, including Turkey, Egypt, and Algeria, to ensure efficient distribution to regional markets. As a subsidiary of one of Turkey's largest industrial groups, Next continues to expand its footprint under the umbrella of a company dedicated to fast-moving consumer goods (FMCG) on an international scale.