Apollo Biscuits

Apollo is a well-established household name in Southeast Asia, particularly known for its diverse range of chocolate-coated wafers, layer cakes, and chocolate sticks. The brand has been a staple in the confectionery market since its founding, catering to consumers looking for affordable and nostalgic snacks.

The products are primarily manufactured in Malaysia by Apollo Food Holdings Berhad, which operates modern production facilities focused on maintaining high standards of quality and freshness. Over the decades, Apollo has expanded its distribution network beyond Malaysia, becoming a significant exporter to countries across Asia, the Middle East, and beyond.

Ownership of the brand underwent a significant transition recently. For decades it was a family-run enterprise, but in late 2023, a major stake was acquired by Scoop Capital, the master franchisee of Baskin-Robbins in Malaysia. This acquisition marks a new chapter for the brand as it integrates into a larger food and beverage portfolio while maintaining its manufacturing roots in Johor, Malaysia.