De La Rosa Mazapán Original

De La Rosa Mazapán is a quintessential Mexican candy made from ground peanuts and sugar. It is characterized by its crumbly texture and distinct yellow packaging featuring a red rose logo. The product captured in the image is the 'Mazapán Original' 12-piece pack, which is a staple in Mexican households and popular internationally.

The brand was founded in the 1940s by the Michel family in Guadalajara, Jalisco. Originally known for making various types of sweets, the peanut marzipan became their signature product and led to the company's massive expansion. Today, it remains a family-owned enterprise, with Dulces de la Rosa operating as one of the largest candy manufacturers in Mexico with deep roots in Jalisco.

Manufacturing takes place primarily in Tlajomulco de Zúñiga, Jalisco, Mexico. Over the decades, the brand has successfully expanded its distribution to North America and beyond, becoming a cultural icon for Mexican confectionery. Its ownership remains under the original founding family via the Multi-Enterprise group.