Aashirvaad Atta

Aashirvaad is a prominent Indian brand primarily known for its whole wheat flour (Atta) and various other food products like salt, spices, and instant meals. Launched in 2002, the brand was developed by ITC Limited to cater to the high-quality staple food market in India. It has since grown to become a market leader in the branded flour segment, recognized for its 'chakki-fresh' quality standards.

The manufacturing process is centered mostly in India, utilizing several state-of-the-art processing plants located strategically across different states to ensure freshness and reach. The brand is synonymous with Indian household cooking and maintains a rigorous quality control process from the sourcing of grains to the final packaging.

Aashirvaad is owned and operated by ITC Limited, one of India's largest multi-business conglomerates. ITC is headquartered in Kolkata and has a vast portfolio spanning across FMCG, hotels, packaging, and agribusiness. The brand continues to expand its international presence, catering to the Indian diaspora globally while remaining under the full ownership of the Indian parent company.