Extra Peppermint Chewing Gum Bottle

Extra gum is one of the most recognized chewing gum brands globally, originally launched by the William Wrigley Jr. Company in 1984 as its first sugar-free offering. The product featured in the image is specifically labeled for the Australasian market, as indicated by the New Zealand Dental Association and Australian Dental Association approvals.

Today, the brand is part of the Mars, Incorporated portfolio following the 2008 acquisition of Wrigley and the subsequent merger of their chocolate and confectionery segments into Mars Wrigley. For the Australian and New Zealand markets, these products are primarily manufactured at the Mars Wrigley factory in Asquith, New South Wales, Australia, which supplies the Oceania region.

As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of Mars, Incorporated, a massive American multinational family-owned business. It continues to lead the sugar-free gum category by focusing on dental health benefits and long-lasting flavor.