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Blackmores is one of Australia's most prominent health and wellness brands, having been founded by Maurice Blackmore in the 1930s. The 'Professional' range, which includes the C.P. (Celloids) series, is specifically formulated for practitioners and clinicians.
Historically an independent Australian-owned company, Blackmores underwent a significant ownership change in 2023 when it was acquired by the Japanese beverage and pharmaceutical giant Kirin Holdings. Despite this change in ultimate ownership, the brand maintains a strong manufacturing presence in Australia, particularly through its Braeside facility in Victoria. The product featured is a mineral therapy supplement containing Calcium Phosphate, designed to support physiological health according to the principles of Celloid therapy.
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