Smith's Double Crunch Original Potato Chips

Smith's Potato Chips, often called 'The Original and the Best', is a staple brand in the Australian snack market. The brand was originally established in Australia in 1931 by Frank Smith and George Ensor, after the success of the Smith's Snackfood Company in the United Kingdom. Over the decades, it has become one of the most recognizable and beloved Australian chip brands.

Today, Smith's is produced primarily in Australia using locally grown potatoes. The brand underwent several ownership changes throughout the 20th century before being acquired by PepsiCo. As of 2024 and beyond, the brand remains under the ultimate ownership of PepsiCo, the American multinational food, snack, and beverage corporation. In Australia, it is managed by The Smith's Snackfood Company, which operates as a critical subsidiary of PepsiCo's global portfolio.