Ekonomi Dishwashing Liquid

Ekonomi is a prominent Indonesian brand specializing in household cleaning products, most notably dishwashing liquid. Originally launched to provide an affordable yet effective solution for kitchen hygiene, it has become a staple in many Indonesian households. The product featured is a lime-scented dishwashing refill pouch, designed for grease removal and efficiency.

The brand is part of the Wings Group (Wings Corp), one of Indonesia's largest and most established fast-moving consumer goods (FMCG) companies. Founded in Surabaya in 1948, Wings Group has expanded its reach across Southeast Asia and Africa. Ekonomi products are primarily manufactured in Indonesia within the company's extensive production facilities to ensure wide distribution and competitive pricing in the local market.