Rexona Clinical Extra Dry antiperspirant

Rexona is a global leader in the antiperspirant and deodorant market. The brand was originally created in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. It was developed as a personal hygiene product with effective ingredients that promised a fresh and clean scent.

Today, Rexona is owned by Unilever, a British multinational consumer goods company. Unilever acquired the brand through its predecessor, Lever Brothers, which purchased the Sheldon Drug Company in the 1930s. The brand is marketed globally under several names, including Sure in the United Kingdom, Ireland, and India; Degre in the United States and Canada; and Shield in South Africa and Nigeria. The 'Clinical' line, shown here, represents their high-performance protection range. Manufacturing occurs in numerous facilities across the world to serve local markets, including major plants in Brazil, Mexico, and Argentina for the Latin American region.