Made O'Meter
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True Elements is an Indian snack and health food brand that focuses on clean-label, whole-food products. Since its inception, the brand has marketed itself as providing 'honest' food without preservatives or added sugar, catering to the growing health-conscious consumer base in South Asia and beyond.
The product is manufactured in India, where the brand sources various local ingredients like millets and seeds. In 2022, a significant shift in ownership occurred when Marico Limited, one of India's leading consumer goods companies, acquired a majority stake in HW Wellness Solutions Private Limited, the parent company of True Elements. This acquisition has allowed the brand to leverage Marico's extensive distribution network while maintaining its identity as a premium health-food provider.
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