The Stubborn Few Bag-in-Box Wine

The Stubborn Few is a modern Australian wine brand that focuses on challenging conventional wine packaging by specializing in high-quality bag-in-box (BIB) formats. The brand positions itself as a 'celebration of unconventionalism,' aiming to reduce the environmental impact and carbon footprint associated with heavy glass bottles while maintaining the quality of premium South Eastern Australian wines.

The wine is produced and packaged in Australia, utilizing grapes sourced from the South Eastern Australia wine region. The brand is part of the portfolio managed by Treasury Wine Estates, one of the world's largest wine companies. This ownership ensures that the brand benefits from extensive viticultural expertise and global distribution networks across major markets like the UK and Australia.