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Seventh Generation is a well-known brand specializing in environmentally friendly household cleaning and personal care products. The brand was founded in 1988 in Burlington, Vermont, United States, by Jeffrey Hollender and Alan Newman. Its name is derived from the Great Law of the Iroquois, which states that in our every deliberation, we must consider the impact of our decisions on the next seven generations.
Historically an independent company, Seventh Generation was acquired by the British multinational consumer goods giant Unilever in 2016. Today, the brand operates as a wholly-owned subsidiary of Unilever, maintaining its commitment to transparency and ecological sustainability while benefiting from Unilever's global distribution network.
Manufacturing primarily takes place in the United States and Canada to serve the North American market, though specific sourcing and production can occur in other regions depending on global supply chain requirements. The products are widely recognized for using plant-based ingredients and recycled packaging materials.
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