BeReady energy bar

Nutella B-ready is a popular snack produced by the Italian confectionery giant Ferrero. Launched to combine the classic hazelnut cocoa spread with a convenient, crunchy texture, it features a crisp wafer shell filled with creamy Nutella and puffed wheat crispies. The product is primarily manufactured in Italy at Ferrero's advanced production facilities, ensuring the authentic taste associated with the brand's Piedmontese heritage.

Ferrero remains a private, family-owned company, which has allowed it to maintain a consistent brand identity since its founding in the 1940s. The 'BeReady' or 'B-ready' line is part of a global expansion strategy to move the Nutella brand into the 'on-the-go' snack category. Today, the brand is managed under the vast umbrella of the Ferrero Group, which continues to be headquartered in Alba, Italy, and governed by the Ferrero family.