Made O'Meter
Discover where a brand or product originates
Trident is one of the world's most recognizable chewing gum brands, originally developed by the American Chicle Company in 1960. It was pioneered as the first sugarless gum that used saccharin, marketing itself as a product that was 'Great Taste, Good for Your Teeth.' This specific product, Trident X Gamers, represents a modern line extension targeting the gaming community with intense flavors and portable bottle packaging.
Currently, the brand is owned by Mondelēz International, a global snack food powerhouse that formed after the spin-off from Kraft Foods in 2012. While Trident gum is produced in several factories worldwide to meet local demands, the units sold in Brazil are typically manufactured in locally based factories, such as the one in Bauru, São Paulo, which is one of the largest confectionery plants in the Mondelēz global network.
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