Amazon Basics D Alkaline Batteries

Amazon Basics is a private-label brand launched by Amazon in 2009 to provide affordable, high-quality alternatives to premium-branded household goods. These D-cell alkaline batteries are designed for high-drain devices such as large flashlights, radio equipment, and motorized toys.

The batteries are manufactured in China through third-party contract manufacturers that produce electronics according to Amazon's specifications. As a global private label, Amazon Basics leverages a massive supply chain to keep costs low. The brand is entirely owned by Amazon.com, Inc., one of the world's largest multinational technology and e-commerce companies, headquartered in Seattle, Washington.

While originally focused on simple items like cables and batteries, the Amazon Basics portfolio has expanded into hundreds of categories. The brand represents a significant shift in retail, where the platform provider also acts as the manufacturer and direct distributor of essential consumer goods.