Rhône Premium Men's Apparel

Founded in 2014 by brothers Nate and Ben Checketts, Rhône is a premium lifestyle brand specializing in activewear and apparel for men. The brand originated in Connecticut, USA, with a mission to fill the gap in the market for high-quality, high-performance men's clothing that transitions seamlessly from the gym to the workplace.

The brand has gained significant recognition for its Commuter Shirt and use of advanced textiles, such as GoldFusion technology, which utilizes gold particles to neutralize odors. While the creative design and corporate strategy remain headquartered in the United States, Rhône utilizes a global supply chain for manufacturing, focusing on high-tech textile factories in Southeast Asia and South Korea to maintain its technical performance standards.

Rhône is an independent, founder-led company. Over the years, it has secured private equity investment to fuel its growth, notably from firms like L Catterton and a group of sports-related investors. Despite these investments, it remains a privately held American entity focused on expanding its brick-and-mortar retail presence and digital footprint.