Pop Mart Labubu (The Monsters series)

Labubu is a popular character part of 'The Monsters' series, created by Hong Kong-born artist Kasing Lung. Lung signed an exclusive license agreement with the Chinese 'art toy' company Pop Mart in 2019, which catapulted the character into global fame. Labubu is characterized by its mischievous smile, jagged teeth, and rabbit-like ears. These products are high-end collectible items rather than traditional children's toys and have gained a massive following in the designer toy market across Asia and the West.

The manufacturing of these items is centralized in China, where Pop Mart operates its primary supply chain and production facilities. The brand's owner, Pop Mart International Group, is headquartered in Beijing and manages the entire lifecycle of the product from creative collaboration and development to manufacturing and global retail distribution through its expansive network of vending machines and flagship stores.