Kellogg's Krave Chocolate Hazelnut Cereal

Kellogg's Krave is a popular breakfast cereal consisting of cereal shells filled with chocolate-flavored cream. The brand was originally launched in the United Kingdom in 2010 before expanding to other markets like the United States and Europe.

Manufacturing for Kellogg's products is highly decentralized. In the European and UK markets, production typically occurs in various regional plants such as those in Manchester, UK or Valls, Spain. The brand is part of the extensive Kellogg Company portfolio, which underwent a major restructuring recently.

In October 2023, the Kellogg Company split into two distinct entities: WK Kellogg Co (handling the North American cereal business) and Kellanova (handling global snacking, international cereal, and North American frozen foods). Consequently, the ultimate owner of the Krave brand globally is now Kellanova, headquartered in the United States.