Eleven O'Clock Organic Rooibos Tea

Eleven O'Clock is a historic South African brand recognized as one of the pioneers in the global commercialization of Rooibos tea. The tea is harvested from the Cedarberg Mountains of South Africa's Western Cape, which is the only place in the world where the Rooibos plant (Aspalathus linearis) grows naturally.

The brand has a long-standing heritage, maintaining its iconic vintage-style packaging for decades. While originally established by the Ginsberg family, the brand is currently managed and owned by the Eleven O'Clock Tea company, which is a subsidiary of the larger South African entity, Joekels Tea Packers. The product continues to be processed and packed in South Africa before being distributed to international markets like the UK.