Toby's Estate Raw Sugar stick

Toby’s Estate is a prominent specialty coffee brand that originated in Australia. Founded by Toby Smith in 1997, the brand began as a small coffee roastery in Woolloomooloo, Sydney. Its ancillary products, such as these sugar sticks, are typically sourced and packaged locally in Australia to support their cafe supply chain.

While the brand maintains a boutique identity, its ownership has transitioned over the years to larger corporate entities. Since 2026 and beyond, the brand remains under the umbrella of its long-term parent company, ensuring its global reach continues to expand from its Australian roots to international markets like Singapore and the Philippines.