Jordans Bio Country Crisp Fruits Rouges

Jordans is an iconic British breakfast brand founded in 1855 by the Jordan family in Biggleswade, Bedfordshire. Originally focused on milling, the brand gained international fame for its commitment to high-quality ingredients and the 'Country Crisp' range of granolas. The product shown is the organic (Bio) version featuring red fruits like raspberries, blackcurrants, and cranberries.

While the brand holds strong British roots, its ownership transitioned in 2007 when the Jordan family sold a majority stake to Associated British Foods (ABF). Today, Jordans is part of 'The Jordans & Ryvita Company,' a joint venture managed under the massive umbrella of ABF. Manufacturing continues largely in the UK at their primary facility in Biggleswade, though they maintain distribution and specific packing operations across Europe to serve local markets.