No Planet B Personal Care Range

No Planet B is a sustainable personal care brand that focuses on upcycling ingredients and reducing environmental impact. The brand was conceptualized as an 'eco-conscious' line that utilizes ingredients that would otherwise go to waste, such as coffee grounds, apricot seeds, or blueberry seeds. It positions itself as a climate-neutral brand by offsetting its carbon footprint through various environmental projects.

Owned by the German drugstore giant dm-drogerie markt, the brand is part of a larger movement within the retail industry to provide affordable, ethical, and high-quality alternatives to traditional personal care products. The manufacturing is primary centered in Germany to maintain a short supply chain for its core European market. Under the management of dm, the brand continues to expand its catalog of vegan and microplastic-free certified products.