Victa 18V battery powered lawn mower

Victa is an iconic Australian brand with a legacy dating back to 1952 when Mervyn Victor Richardson developed the first Victa lawn mower in his garage. Over the decades, Victa became a staple of Australian suburban life, known for its durable petrol mowers and 'mow-ology' marketing. While the brand carries a strong Australian heritage, its corporate structure has shifted significantly over the years.

Today, Victa is owned by Briggs & Stratton, an American power equipment manufacturer headquartered in Wisconsin, USA. While some high-end petrol models were historically assembled in Australia, the modern battery-powered line, like the 18V model shown in the image, is typically manufactured in China to leverage global supply chains. Despite the change in ownership and manufacturing locations, the brand maintains a strong presence in the Australian market through a network of local dealers and retailers.