Eldorado Pesto alla Genovese

Eldorado Pesto alla Genovese is a classic Italian-style basil sauce produced specifically for the Scandinavian market. The product is manufactured in Italy, as indicated by the 'Laget i Italia' stamp on the label, ensuring it utilizes authentic regional techniques and ingredients such as basil and cheese to maintain its traditional Genovese profile.

Eldorado is a prominent private label brand managed by NorgesGruppen, the largest grocery retail group in Norway. While the brand is Norwegian in origin and ownership, it sources products globally to provide affordable options for consumers. This specific pesto is part of their extensive range of pantry staples distributed through retailers like Kiwi, Meny, Spar, and Joker.

The ultimate owner of the brand is NorgesGruppen ASA, a Norwegian conglomerate controlled primarily by the Johannson family. The company operates as a vertically integrated retail giant, managing everything from sourcing and wholesale distribution to diverse retail chains across Norway.