Underwood Deviled Ham

Underwood is an iconic American brand most famous for its Deviled Ham spread, recognizable by its distinctive 'Red Devil' logo which is one of the oldest continuing trademarks in the United States. Founded in Boston in the early 19th century, the brand pioneered canning technology in America, helping to preserve foods for long-distance travel and military use.

Over the decades, the brand transitioned through several major corporate owners as the food industry consolidated. Today, Underwood is part of a large portfolio of shelf-stable grocery brands. While it remains a staple in American pantries for sandwiches and dips, its manufacturing remains focused in the United States to serve its primary North American market.

The current ownership lies with B&G Foods, a diversified food company based in New Jersey that specializes in acquiring and reviving classic household brands. Under their stewardship, Underwood continues to produce its signature spreads using the same spicy formulation that made it a household name over a century ago.