Marlboro Touch cigarettes

Marlboro Touch is a variant of the world-famous Marlboro cigarette brand, known for its thinner profile and smoothed flavor profile. The Marlboro brand traces its history back to London in 1847, originally created by Philip Morris as a brand marketed toward women before its 1950s repositioning as a rugged masculine brand.

Today, the brand operates under a dual ownership structure. Within the United States, Philip Morris USA (a subsidiary of Altria) manages the brand. Internationally, including the marketing of the 'Touch' variant which is popular in Europe and Asia, the brand is owned and managed by Philip Morris International. Manufacturing occurs in numerous facilities across the globe to serve local markets, with significant production centers in countries such as Switzerland, Germany, Poland, and Indonesia.